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The White House yesterday unveiled its blueprint proposal for a Consumer Privacy Bill of Rights because, as President Obama explained, "it is incumbent on us to do what we have done throughout history: apply our timeless privacy values to the new technologies and circumstances of our times.” With Internet companies and advocacy groups, the US Department of Commerce will develop a voluntary code of conduct.
During the official announcement, the Digital Advertising Alliance (DAA) (even Google) committed to support Do Not Track technology to not serve consumers "targeted ads using the data accumulated by tracking cookies." (Read ComputerWorld article here.) DAA also committed "not to release consumers’ browsing data to companies who might use it for purposes other than advertising, such as employers making hiring decisions or insurers determining coverage." The plan calls for FTC enforcement, and additional tools for State Attorneys General to protect consumers online.
This is positive news, however, 'Do Not Track' Won't Protect You from Yourself (Read Informationweek article).
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Can Do Not Track starve the Web's Cookie Monster? - ArsTechnica.com
'Do Not Track' Has It Backwards - PCWorld
White House, Consumers in Mind, Offers Online Privacy Guidelines - The NY Times
Web Companies Agree to Support 'Do Not Track' System - The Wall Street Journal
Google Commits to Support 'Do Not Track' - ComputerWorld
US Dept of Commerce Internet Policy Task Force