Wednesday, January 25, 2012

Facebook Timeline no longer just an option

Yesterday, most Facebook (FB) users were told that in seven days their profile page will automatically become the new Timeline (Mark Zuckerberg calls it "the story of your life"). This means anybody with access to your profile will be able to easily cruise through all your past FB activity with greater ease.

FB introduced Timeline (beta) last September. Timeline is linked to FB's Open Graph -- a network of social apps that help FB users learn what their friends are doing beyond the "Like" feature. FB divided the types of apps to  be built on its platform into four buckets: Communication, Games, Media and Lifestyle. FB has partnered with dozens of companies, including: TripAdvisor, Urbanspoon, Pinterest, Foursquare, Autotrader, Spotify, The Huffington Post, Digg, Buzz Feed, Hulu, and Netflix, among others. As we wrote previously, Timeline became available for all FB users December 15.

Shortly, Timeline is mandatory for all FB users, whether you want it or not. If you have something you'd like to erase, you'll have only a little time to do it.
According to FB's updated blog post, "When you upgrade to timeline, you'll have seven days to review everything that appears on your timeline before anyone else can see it."

If you haven't tried out the new Timeline yet, best to get acquainted with it. Now is also a good time to reconsider how your Facebook privacy settings are configured, especially with last week's introduction of frictionless apps (so named because they do not require the user to take any action in order for the app to share its information to FB -- the sharing occurs automatically and instantaneously after you give the app permission to do so). 

Frankly, it may be a good time to consider slimming down your friend list, or at least consider sorting your friends into lists, so you can better determine what gets shared with whom. 

To learn about the new features and convert your profile now, here's an Introduction to Facebook Timeline.

You might like:
Consumers in the middle of Google-Facebook battle on
Hands On with Facebook Timeline on
Facebook's Frictionless Apps: What You Need To Know About The Changes And Your Privacy on
Timeline Help
Introducing Timeline video


  1. thank for explaining - i still don't like it

  2. Good to know. I missed the Facebook announcement and am glad you guys covered it here. Thank you.


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